Nature rules Design
Lucio Traficante
Through creativity and strategy, we cover a wide range of projects that go from product design, furniture design, and interior design to the graphic construction of the visual identity of influential brands.
We are aware of our responsibility as designers, so we strive to create objects that justify their existence and earn their own place in this world. We believe that, in such dizzying times where fashions follow one after the other, there is no more sustainable and sincere product than the one that is meant to overcome the passage of time.
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Design Awards
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Press & Publications
Against an increasingly segmented and specialized world, full of ephemeral and shallow connections, we preferred to adopt a multidisciplinary approach to our work. This allows us to set up a deeper and more durable relationship with our clients and also with the products we design. An approach where the process is as important as the result.
Therefore, we accompany the development of the product in almost all instances: with a comprehensive and transversal approach, a 360-degree review that allows us to achieve overall coherence throughout the design process, where the whole is more important than the sum of its parts.
press@luciotraficante.com